الأربعاء، 17 فبراير 2016

How Much is a Top Google Ranking Worth?


Unlike other forms of online marketing such as email newsletters and Pay per Click advertising, You might  have to wait several weeks or months before you start to see the full benefits of Search Engine Optimisation  (SEO).

Effective and ethical SEO requires that you build a site with great content that looks highly relevant to search engines and which other people will want to share and link to.

According to a recent study:

Users are 85% more likely to click on the organic Google results rather than the paid ads.
The top five organic results account for 70% of all clicks
70% of your users will click in the the top five organic search results only
86% of web searchers trust the organic results more than paid listings
86% of your users trust the organic search results more than paid listings.
So, is SEO really worth the time and effort required to get a top ranking on Google?